The Art of Window Displays

Summer - the most fascinating seasons of the year! Most stores and boutiques are redesigning their window display trying to make products “talk” to customers in an interesting and attracting way. Good window displays will enhance communication of the product, brand and image. Equally the window can trigger an emotional response, giving the customer a reason to enter the store.

Leto – najfascinantnije i nalepše godišnje doba! Većina prodavnica i butika redizajnira svoje izloge, pokušavajući da kroz njih ostvare što interesantniju i atraktivniju “komunikaciju“ za potencijalnim kupcima. Dobar izlog će poboljšati “komunikaciju“ proizvoda, brenda i slike, a isto tako izlog može da izazove emotivnu reakciju kod kupca dajući mu podstrek da uđe u radnju.

These creative window displays will stop anyone in their tracks. As a mix of art, fashion, design and marketing, they not only have to quickly grab our attention they must compel us to enter a store.

How wonderful is it, though, when your art comes to life...like this?

Ovi kreativni izlozi će zaustaviti svakoga ko prođe pokraj njih. Kroz kombinaciju umetnosti, mode, dizajna i marketinga ne samo da moraju da brzo privuku našu pažnju, već da nas navedu da uđemo u radnju.

Kako je očaravajuće kad umetnost oživi?

Louis Vuitton & Kusama windows, Hong Kong

Dolce and Gabbana at Bond Street, London

Tom Tailor voodoo windows by dfrost, Berlin- The collection’s remix is represented in the window setup and material mix: Wood sets the tone – mixed with prints, denim, vintage and contemporary graphics plus custom artful pieces. The college Voodoo party with DJ, drinks & Voodoo dolls invites the viewer into the mystic ‘House of Voodoo’.

Chanel Paris-Bombay collection window display, Jakarta


The special Porsche Design window installation of the Travelweek at La Rinascente/Milan lights up the award-winning products in a unique way. Dynamic light effects highlight the award winners. The products are showcased in front of a black background bywhite & red LEDs.

Dior Secret Garden windows, Jakarta - Dior latest campaign both video and printed form is called Secret Garden and was shot in some parts of Versailles including the magnificent Gallerie des Glaces and its beautiful garden. This two famous parts of the palace is transformed into the window display in very excellent way.

Nike x Liberty windows by Hotel Creative, London - A futuristic journey of Nike Running from pure performance to explosive style, that inspires everyday athletes to be the best they can be.

Swarovski visual merchandising by Marketing-Jazz, Spain - The 2012 Olympic Games in London, its international focus and the diversity of its visitors were the inspiration behind the portrayal of Swarovski’s “Erica & Eliot around the world” characters and campaign. The various scenes take place on a map of the world in the window display version, or on a globe inside the store.

Anteprima window, Jakarta

Hermes window display, Jakarta -The core value of Hermes is about travel and journey. These two characters are projected excellently through Hermes window display at Galleria Grand Hyatt, Jakarta.